One of the challenges of having a book released is keeping it in the public eye without saying the same thing every time you tweet or post. I discovered a fun way to do this with my first book "Aw, Nuts!" Aw, Nuts! was released in late Summer/early Fall. I realized once Fall was over parents were going to be looking for more holiday related stories for their children to read.
I started creating holiday related art and tied it to my book. I found my publisher enjoyed them as well and were willing to tweet these out to their followers. This served as a perfect way to remind parents that even though my book was not a holiday book it was in fact a perfect gift that would guarantee giggles. These promos also gave me the opportunity to show Squirrel outside the book and highlighting humor found in the story.